Engaging students is a well documented struggle and COVID's force to hybrid and remote learning has exacerbated the demands for their attention. Over the last 4 years, Montgomery County Community College (MCCC) has embarked on a journey to engage students where they are through text. First through enrollment services, then through advising and admissions, and more recently in the areas of bursar/student accounts.

Join Stefanie Crouse, Associate Professor/Academic Advisor and Natalie Palmer, Student Services Director as they discuss how MCCC rethought its approach to student communication in general, as well as, an overview on how their strategies of using the texting channel controlled melt, supported advising, and reduced the numbers of students with outstanding balances.

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